Why We Do What We Do: Celebrating Issa and the Power of the Right People

At the Cruise Retail Academy, we talk a lot about preparation, potential, and placing the right people in the right environments. But every now and then, a moment comes along that quietly reinforces exactly why this work matters.

Issa’s recent guest comment card is one of those moments.

Onboard, a guest took the time to recognise Issa — for something simple, but powerful:

“Excellent customer service.”

No long paragraph. No buzzwords. Just a genuine acknowledgement that someone felt seen, helped, and cared for.

And that’s the point.

Great Guest Experiences Don’t Happen by Accident

Exceptional service isn’t luck. It’s not just about product knowledge or sales technique.

It comes from:

• The right attitude

• The right mindset

• And the right person being supported in the right role

Issa embodies that. Warm, professional, confident, and proud of what he does — the kind of team member who elevates not just a store, but the entire guest experience.

This Is Why Talent Matters

At the Academy, we don’t just fill roles. We invest time in finding people who care, who understand service, and who take pride in representing brands at sea.

Because when you get that right:

• Guests feel it

• Brands benefit

• Teams thrive

• And individuals like Issa get the recognition they deserve

That comment card isn’t just a compliment — it’s a reminder that people are the product in cruise retail.

Issa, This One’s for You

Issa, moments like this are earned. They’re built through consistency, professionalism, and genuine care for guests.

We’re proud to have supported your journey — and even prouder to see you making the kind of impact that truly matters onboard.

This is exactly why we do what we do.