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Fancy a quick walk around the newest cruise ship retail offering at sea. From fashion, to beauty, from accessories to luxury watches, there are some amazing retail concepts onboard this new ship. Including the launch of luxury Swiss watch brands Franck Muller and Jacob&Co for the first time. Thanks to Enrique Urioste at Avolta posting on LinkedIn, we can give you a glimpse around the retail offering onboard Norwegian Luna , the newest flagship just launched by Norwegian Cr

A new multi-sensory retail experience has been unveiled aboard Celebrity Xcel, Celebrity Cruises’ fifth ship part of the groundbreaking Edge Series

We preview all of the biggest and best new cruise ships entering our industry in 2026!

It's time for another ship launch..... Elevated shopping experiences feature curated, guest-first offerings that blend exclusivity, storytelling and destination relevance. Welcome onboard Star Princess 🌟⚓️ Starboard Group has unveiled new, expertly curated immersive retail experiences onboard Star Princess , the newest ship in the Princess Cruises fleet. Star Princess set sail from Barcelona on October 4, 2025, and will begin her US inaugural voyage from Fort Lauderdale o

Blending Luxury, Sustainability and Discovery, Starboard Group has debuted a vibrant shopping experience at sea, across 5,500 square feet (510 sq.m) of retail space on the ship, which will depart from New York City on its inaugural voyage. From exclusive, destination-inspired collections to iconic fashion, beauty and fine jewelry brands, the retail offering is designed to enhance the Virgin Voyages experience for every Sailor. “We’re proud to continue building our partnership

The largest cruise ship in the world has been launched - Star of the Seas sailing out of Port Canaveral for Royal Caribbean Cruises. Retail operator, Heinemann Americas has launched a bold new cruise retail concept.

Congratulations to Starboard Luxury, on the launch of their newest ship Luminara , sailing with Ritz-Carlton Yacht Collection . The Luminara is the 3rd ship to come from Ritz-Carlton, and in our view offers the best retail setup so far on this ultra-luxury cruise line. LUMINARA (Photo: Ritz Carlton Yacht Collection) Aboard Luminara , guests will be able to browse thoughtfully curated collections of Swiss timepieces from Cartier and IWC , including selected IWC models that

In the next 3 months, we will see the launch of 2 amazing new cruise ships bearing a similar celestial name: Royal Caribbean's Star of the Seas  and Princess Cruises' Star Princess . While both promise unforgettable voyages, they cater to distinctly different cruising preferences. Let's dive into what sets these two " Stars " apart. STAR OF THE SEAS ON HER SEA TRIAL STAR PRINCESS ON HER SEA TRIAL Star of the Seas: The Thrill-Seeker's Paradise Royal Caribbean's Star of the Sea

Really interesting news to share with you all regarding EFFY Jewelery. For the first time, EFFY will be expanding from being just a jewelry concessionaire onboard cruise ships to operating all the retailing when they start running all product categories onboard Carnival Liberty from the start of July 2025. Until now, for the past 10 years, Effy has built a strong portfolio across many cruise lines including Royal Caribbean, Princess, MSC and Carnival in running the jewelry

We have bought you inside most of the new ship launches across the year in previous blogs, so lets rank our top 3 new shop launches.

Congratulations to the team at Gebr. Heinemann, who have unvelied the amazing retail offering onboard AROYA, sailing out of Saudi Arabia. With more than 1600m2 of retail space debuting onboard, this is the largest ever retail area put onto a cruise ship, beating MSC Euribia with 1238m2 of space and Adora Magic City with 1200m2 of retail space. More details can be found at this link! Have a look through the shops at the links below (photos courtesy of Gebr. Heinemann)

From luxury cruise ships to slop chests, in this blog we will try to cover every type of retail you could possibly imagine!