From Kenya’s Leading Spirits Scene to the High Seas — Meet Benjamin⭐

Benjamin is a magnetic force in the world of liquor sales — charismatic, strategic, and deeply passionate about the craft behind every bottle.

With more than a decade driving growth for some of Kenya’s most influential beverage brands, he enters cruise retail with the perfect blend of product mastery, guest-facing charisma, and commercial intelligence.

Benjamin’s standout achievements come from his years where he consistently exceeded targets, led high-energy brand activations, and played a key role in introducing premium spirits to new regional markets.

Known for his ability to engage crowds, he delivered one of his most impressive results while leading a major activation at the Kitui County rugby tournament — selling 1,200 beer cases and 300 spirit cases in a single event . This kind of performance highlights his confidence, passion, and natural leadership in bringing brands to life.

Beyond activations, Benjamin excelled in trade engagement, retailer training, territory development, and market expansion. His work consistently strengthened brand visibility and product availability, while his customer relationships built trust across retailers, wholesalers, and distributors.

Academically, Benjamin holds a Bachelor of Business Administration (Marketing) and a Graduate Diploma in Marketing, supporting his practical expertise with strong commercial theory.

He is an outstanding communicator — confident presenting, hosting tastings, and delivering product education. His warm personality and ability to energise guests make him exceptionally well-suited for the immersive, guest-facing environment of cruise retail.

💬 Benjamin says:

“The liquor world is about storytelling — history, craft, culture, and connection. I’m excited to bring my passion for spirits and my love for guest engagement to the cruise environment. This is the next chapter I’ve been preparing for. Thank you to Rob and Adrian for the academy and helping me train along the way.”

🔶 CRA Endorsement

Benjamin embodies the spirit of Cruise Retail Academy talent: confident, people-centered, knowledgeable, and ready for global opportunities. With his mastery of spirits, proven sales performance, and ability to create memorable guest experiences, he is perfectly positioned to excel as a Liquor Specialist at sea.