From learning to understanding cruise retail excellence💪
Through the Cruise Retail Diploma (Introduction Level), I gained a strong foundation in the cruise industry. I learned about different types of cruises, onboard experiences, guest profiles, industry terminology (jargon), effective communication, product knowledge, and how to understand the guest mindset.
Progressing to the 10 Retail KPIs module significantly enhanced my understanding of sales. I learned that sales is not just about selling products, but about understanding key business drivers such as margins, profit, PPD (per passenger day), sales density, conversion rates, and guest satisfaction,all of which contribute to overall profitability.
I also studied cruise retail operations, including how onboard retail functions, who operates it, the different product categories, and the reasons why guests choose to purchase while on board. Additionally, the “Cruise Life” module gave me valuable insight into what to expect when working at sea.
Overall, this experience has taught me a great deal and strengthened both my knowledge and practical understanding of cruise retail.💪
Great effort Prisca 💪 Keep growing, very encouraging work 👏👏👏