New Luxury Ship Launch - Luminara
- Adrian Pittaway
- Jul 22
- 3 min read
Congratulations to Starboard Luxury, on the launch of their newest ship Luminara, sailing with Ritz-Carlton Yacht Collection. The Luminara is the 3rd ship to come from Ritz-Carlton, and in our view offers the best retail setup so far on this ultra-luxury cruise line.
Aboard Luminara, guests will be able to browse thoughtfully curated collections of Swiss timepieces from Cartier and IWC, including selected IWC models that have never before been offered at sea, as well as a distinguished selection of fine jewelry and Swiss watches from Piaget. Starboard Luxury has also created an array of bespoke experiences to highlight the respective brands’ exceptional craftsmanship and timeless elegance. During each voyage, guests may learn about the history, heritage, and unique product offerings of each of the three brands, and enjoy personalized services such as private viewings, in-suite appointments, and private shopping sessions with expert brand ambassadors.
This beautifully appointed new retail space elevates luxury experiences with some amazing brands, bespoke shop-in-shops and wonderfully curated spaces of top class product merchandising.
Starboard Luxury has also assembled an exclusive assortment of luxury and artisanal products, ranging from often-overlooked essentials to celebratory indulgences and versatile items for the voyage and beyond.
The Boutiques aboard Luminara feature collections recognized for their quality and design, thoughtfully suited to The Ritz-Carlton Yacht Collection’s relaxed yachting atmosphere and distinct clientele. Travelers will discover designer fine jewelry, resortwear, cashmere knits, personal and home accessories, vintage luxury handbags and accessories, and unexpected gifts, many inspired by the incredible destinations the yacht will visit across the Mediterranean, Asia-Pacific, and Alaska.
Fine jewelry selections include diamond, sapphire, and 18K gold designs from Greek designer Ileana Makri, Italian-crafted gold statement pieces from French designer Lauren Rubinski, and a special collection from Sydney Evan that includes a first-at-sea debut of the brand’s fine jewelry collection for men. Luminara also features limited-edition jewelry from 64Facets, unique pieces from Nakard crafted with high-quality gemstones and precious metals, and handcrafted selections from Moritz Glik, including items created with the designer’s distinctive Kaleidoscope Shaker™ technique.
Featured accessories include one-of-a-kind vintage Hermès Birkin and Kelly bags, originally created as custom orders for top collectors, and sustainable, cruelty-free Stella McCartney handbags made with innovative leather alternatives. Guests may also browse handmade, limited-edition embroidered clutches from Olympia Le-Tan and statement jewelry from Oscar de la Renta.
The introduction of Luminara also presents an exclusive collection of co-branded Lululemon and The Ritz-Carlton Yacht Collection apparel for men and women, never before offered at sea. Additional offerings featuring The Ritz-Carlton Yacht Collection’s elegant logo include luxury travel apparel from Anatomie and Peter Millar, as well as lovable plush lions from Jellycat.
Guests can also discover an exquisite assortment of women’s resortwear from brands known for their sophisticated global appeal, such as Italy’s Max Mara and Forte Forte, alongside vibrant designs from Milan-based La DoubleJ. Luminara showcases a unique selection from Colombia-born luxury womenswear designer Johanna Ortiz, as well as men’s vacation and swim apparel from Britain’s Orlebar Brown.
Luminara, the third superyacht in The Ritz-Carlton Yacht Collection, debuted on July 3, 2025. The yacht will sail the Mediterranean on its inaugural voyages in 2025 before expanding to itineraries in the Asia-Pacific region later this year and Alaska in summer 2026.
CRUISE RETAIL ACADEMY COMMENT:
Considering the small size of these ships, these boutiques look wonderfully spacious and really high quality in their presentation. The brand choice is exquisite, and the experience for guests onboard will be second to none. A real step up in quality from previous Ritz-Carlton yachts.
We wish the onboard team the very best of success in trading, and well done to the Starboard Group team for their excellent launch - a really great representation of luxury retailing at sea.
You can read much more about the brand choices at the following link:
(Photos & Content: Starboard Luxury)
Amazing!