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Shopping at Sea Just Got a Major Upgrade: Inside Royal Caribbean’s Legend of the Seas

  • Jul 23
  • 3 min read

Updated: Jul 27



When you think of cruise ship shopping, standard logo tees and duty-free souvenirs might be the first things that come to mind. But Royal Caribbean’s newest flagship—Legend of the Seas, the third vessel in the mega-popular Icon Class fleet—is completely rewriting the rulebook for retail at sea.


Partnering exclusively with cruise retail innovator Starboard, Royal Caribbean has turned the ship into a high-end, immersive shopping hub. Debuting during its inaugural summer season in the Mediterranean (sailing out of Barcelona and Rome), Legend of the Seas brings an impressive lineup of first-at-sea brand partnerships, personalised luxury boutiques, and hands-on family experiences.


Photo: Starboard Group
Photo: Starboard Group

Whether you’re hunting for luxury skincare, vintage designer handbags, or a customized souvenir to take home, here is a look inside the new retail collection aboard Legend of the Seas.


First-at-Sea Brand Debuts

Starboard is introducing several cult-favourite skincare, fragrance, and fashion labels to a cruise ship for the very first time:

  • lululemon: Guests can shop a curated collection of lululemon’s signature activewear and accessories, featuring colorways specifically inspired by Royal Caribbean's vibrant palette.

  • Drunk Elephant: The clean-skincare favourite makes its maritime debut, bringing simple, biocompatible routines free of common skin irritants—a huge hit for teens and skincare enthusiasts.

  • Maison Francis Kurkdjian: Fragrance lovers can step into a dedicated boutique showcasing iconic scents like Baccarat Rouge 540, Oud, and APOM.

  • Clarins Lip Bar: An interactive beauty hub where passengers can shade-match, test, and shop Clarins’ famous Lip Oil collection with help from expert consultants.

  • JW PEI & Kenny Flowers: Modern resortwear and sustainable vegan-leather handbags bring effortless vacation style straight to the deck.


Photo: Starboard Group
Photo: Starboard Group
Photo: Starboard Group
Photo: Starboard Group

Pre-Loved Luxury & Fine Jewelry

For travelers seeking high-end luxury, Legend of the Seas introduces dedicated spaces for authenticated vintage finds and fine jewelry design:

  • Fashionphile Boutique: In a cruise industry first, guests can browse a curated assortment of authenticated pre-owned luxury handbags and accessories from top design houses.

  • Lagos in Central Park: Set within the ship’s open-air Central Park neighborhood—surrounded by more than 30,500 real living plants—this boutique features Lagos’ signature modern caviar-beaded jewelry.

  • The Onboard Style Bar: A digital design station where guests can create a custom piece of fine jewelry and have it delivered directly to their home.

  • Rare & Vintage Gems: From Le Vian pieces featuring De Beers Desert Diamonds to vintage collections from legendary houses like David Webb, David Yurman, and Tiffany & Co., the fine jewelry offerings cater to serious collectors.



Photo: Starboard Group
Photo: Starboard Group

Interactive & Family-Focused Retail

Shopping onboard isn't just about browsing shelves—it's about hands-on customization and interactive play for all ages:

The Treasure Chest: A reimagined toy store featuring trending brands like Jellycat, Squishmallows, Funko, and NeeDoh. Kids can participate in a interactive "fur-ever friends" plush adoption station, where every plush animal purchase supports the World Wildlife Fund (WWF).

  • 6th & Main: A personalized studio where adults and kids can customize apparel, bags, and gifts with live embroidery, custom patches, and personalized line engraving.

  • Etched & Aged: A craft-focused shop offering custom laser-engraving on leather goods, travel drinkware, and spirits bottles.


Destination-Inspired Mediterranean Chic

To celebrate the ship's maiden voyages through Europe, Starboard created Sol & Sea, a sensory boutique inspired by coastal Mediterranean style. The shop blends resort apparel, artisanal home décor, regional fragrances, and destination-inspired keepsakes that capture the spirit of Southern Europe.


Photo: Starboard Group
Photo: Starboard Group

Where Is Legend of the Seas Sailing?

Legend of the Seas is currently completing her inaugural summer season cruising the Mediterranean out of Barcelona and Rome. In November 2026, the ship will cross the Atlantic to homeport in Fort Lauderdale, Florida, offering 7-night Caribbean itineraries.


Want to work on a ship like Legend of the Seas? Then visit our jobs page to learn about the amazing jobs onboard cruise ships





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