Shops at Sea

Cruising is getting a major retail upgrade.

Royal Caribbean International’s newest Icon Class ship, Legend of the Seas, is officially rewriting the rules for onboard shopping with partner Starboard.

We’re talking major firsts at sea: 

✨ lululemon & Drunk Elephant maritime debuts 

👜 A Fashionphile boutique featuring pre-loved luxury 

✨ A Maison Francis Kurkdjian fragrance experience 

🌱 Live customization, fine jewelry in Central Park, and sustainable family concepts

Whether you're sailing the Mediterranean this summer or the Caribbean later this year, vacation shopping just reached a whole new level.

Check out the full breakdown and all the photos of what’s onboard in our latest blog post! 👇

www.cruiseretailacademy.com

When you think of cruise ship shopping, standard logo tees and duty-free souvenirs might be the first things that come to mind. But Royal Caribbean’s newest flagship—Legend of the Seas, the third vessel in the mega-popular Icon Class fleet—is completely rewriting the rulebook for retail at sea.Partnering exclusively with cruise retail innovator Starboard, Royal Caribbean has turned the ship into a high-end, immersive shopping hub. Debuting during its inaugural summer season in the Mediterranean