Shops at Sea

Cruising is getting a major retail upgrade.

Royal Caribbean International’s newest Icon Class ship, Legend of the Seas, is officially rewriting the rules for onboard shopping with partner Starboard.

We’re talking major firsts at sea: 

✨ lululemon & Drunk Elephant maritime debuts 

👜 A Fashionphile boutique featuring pre-loved luxury 

✨ A Maison Francis Kurkdjian fragrance experience 

Take a look around the newly finished shops onboard the Royal Caribbean mega ship.

Photos courtesy of Starboard Group

Welcome Onboard!

Big waves in cruise retail! 

Huge congratulations to our industry peers at Gebr. Heinemann and TUI Cruises on the official opening of their stunning new duty-free shops on board Mein Schiff Flow!

As TUI Cruises’ latest InTUItion-class vessel takes to the seas, Gebr. Heinemann is setting a new benchmark for shipboard shopping with two beautifully designed spaces: Meine Freude (318 sqm) and Mein Glanz (51 sqm).

Take a look around the new retail stores onboard Celestyal Discovery and Journey, as Harding+ take over as retail operators

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