Cruise Retail is growing.... fast!

🚢 𝗖𝗿𝘂𝗶𝘀𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗚𝗿𝗼𝘄𝘁𝗵: 𝗪𝗵𝗼’𝘀 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗹𝗲𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻?

As we have said many times, cruise retail really is an extraordinary growth machine! Released today the 2025 Cruise Industry News Annual Report reveals an aggressive race for passenger capacity growth—and the winners might surprise you. 

Here’s the breakdown:

🏆 𝗡𝗼𝗿𝘄𝗲𝗴𝗶𝗮𝗻 𝗖𝗿𝘂𝗶𝘀𝗲 𝗟𝗶𝗻𝗲 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀 (𝗡𝗖𝗟𝗛)

𝟱𝟬% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗯𝘆 𝟮𝟬𝟯𝟯 (2.8M → 4.2M passengers/year).

Fastest pace: ~5.5% annual growth

𝘞𝘩𝘺 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴: 𝘕𝘊𝘓𝘏 𝘪𝘴 𝘣𝘦𝘵𝘵𝘪𝘯𝘨 𝘣𝘪𝘨 𝘰𝘯 𝘯𝘦𝘸 𝘴𝘩𝘪𝘱𝘴 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘗𝘳𝘪𝘮𝘢-𝘤𝘭𝘢𝘴𝘴 𝘵𝘰 𝘰𝘶𝘵𝘱𝘢𝘤𝘦 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴.

🥈 𝗥𝗼𝘆𝗮𝗹 𝗖𝗮𝗿𝗶𝗯𝗯𝗲𝗮𝗻 𝗚𝗿𝗼𝘂𝗽 (𝗥𝗖𝗟)

𝟮𝟳% 𝗴𝗿𝗼𝘄𝘁𝗵 (8.5M → 10.8M passengers).

Largest brand: Royal Caribbean International will hold 18% market share by 2033.

𝘒𝘦𝘺 𝘥𝘳𝘪𝘷𝘦𝘳: 𝘐𝘤𝘰𝘯-𝘤𝘭𝘢𝘴𝘴 𝘴𝘩𝘪𝘱𝘴 𝘢𝘯𝘥 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘥𝘦𝘴𝘵𝘪𝘯𝘢𝘵𝘪𝘰𝘯𝘴.

⚓ 𝗠𝗦𝗖 𝗖𝗿𝘂𝗶𝘀𝗲𝘀 (𝗶𝗻𝗰𝗹. 𝗘𝘅𝗽𝗹𝗼𝗿𝗮 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀)

25% growth (4.2M → 5.2M passengers).

𝘊𝘭𝘰𝘴𝘪𝘯𝘨 𝘪𝘯 𝘰𝘯 𝘙𝘊𝘓 𝘸𝘪𝘵𝘩 𝘭𝘶𝘹𝘶𝘳𝘺-𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘦𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯.

🐋 𝗖𝗮𝗿𝗻𝗶𝘃𝗮𝗹 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻

10% growth (12.6M → 13.9M passengers).

𝘚𝘵𝘪𝘭𝘭 𝘵𝘩𝘦 #1 𝘱𝘭𝘢𝘺𝘦𝘳 (31.8% 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘩𝘢𝘳𝘦) 𝘣𝘶𝘵 𝘭𝘰𝘴𝘪𝘯𝘨 𝘨𝘳𝘰𝘶𝘯𝘥.

The Big Picture:

NCLH = Growth champion

RCL = Market share leader

MSC = Dark horse

Carnival = Volume giant still

💡 Our take: Cruise Retail continues to grow super fast! The battle isn’t just about size—it’s also about yield, quality and innovation.

👇 What’s your prediction? Let us know in the comments below.... Will NCLH’s aggressive growth pay off, or will RCL’s brand power dominate?

𝘋𝘢𝘵𝘢: 𝘊𝘳𝘶𝘪𝘴𝘦 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘕𝘦𝘸𝘴 𝘈𝘯𝘯𝘶𝘢𝘭 𝘙𝘦𝘱𝘰𝘳𝘵 (2025).