TIME VALLEE OPENS ON MSC WORLD AMERICA
(photos by MSC Cruises)
Swiss luxury watch retail concept TimeVallée has once again partnered with MSC Cruises to unveil its third multi-brand store at sea onboard MSC World America.
The opening comes ahead of MSC World America’s inaugural voyage, set to depart from PortMiami on 12 April.
The TimeVallée boutique spans 269sq m and brings together an impressive line-up of seven prestigious watch maisons, including Baume & Mercier, Cartier, Chopard, Hublot, IWC Schaffhausen, Panerai and Tag Heuer.
Designed specifically for the cruise environment, the TimeVallée space incorporates modular architecture and distinctive design details. These include open-plan exhibition areas and a marquee inspired by a watchband.
At the store, travellers can discover a distinctive luxury shopping experience that combines heritage with modernity. Additionally, they can discover the world of watchmaking through a variety of themed onboard activities.
TimeVallée’s latest opening with MSC Cruises builds on two previous retail openings on MSC Seascape (2022) and MSC Euribia (2023). The partners – both headquartered in Geneva – bring a distinctive ‘Swiss touch’ to the evolving luxury cruise retail landscape in the Americas.
The launch marks TimeVallée’s 50th global boutique in just a decade and reflects its growing footprint in the American market. By bringing its distinctive luxury retail format to MSC World America, the company reinforces its mission of sharing ‘horology passion’ with American watch enthusiasts.
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