Cruise retail is a performance job. Guests are on holiday, relaxed and open to being delighted, but only by someone who steps forward with confidence and a plan. The Sales Masterclass shows you how to be that person. Building on the Cruise Retail Diploma, this course is focused on one thing: your personal sales impact. No padding, no theory for its own sake. Every lesson tells you what to do, how to do it and how to practise it on your next shift. What you will learn: - Building trust: the first ten seconds, great questions, listening and credibility at sea - Upselling: the good, better, best ladder and honest ways to move guests up - Cross-selling: completing the look and building bigger baskets - The guest journey: planning your selling across the whole cruise - Closing: buying signals, objections, closing techniques and value extras - Following up: leads, "maybe later" guests and after-sale care - Category masterclasses: duty free, watches, jewelry, beauty, fashion, sunglasses and logo How it works: Short written chapters, clear infographics and proven sales thinking (SPIN questioning, calibrated questions, the psychology of persuasion) applied to the ship's shop. Look out for the Role Play, Shark Challenge and Practice Scenario features to put each lesson to work straight away. You finish with ten shark scenarios and a personal four-week action plan. Who it is for: new and developing associates, plus supervisors and trainers who want a clear sales standard. Be a shark. Move first, ask good questions, and earn the sale.