MAJORICA JEWELLERY ACADEMY

This training program from Cruise Retail Academy is the Majorica Jewellery Academy. It offers a comprehensive overview of the Majorica brand, its products, and sales strategies. The six modules will cover: Museum - History: Explore Majorica's origins in Paris in 1890, its pursuit of the perfect pearl, the influence of Eduard Hugo Heusch, and the establishment of production in Manacor, Mallorca. Learn about its early global sales and the patenting of the Majorica Pearl in 1952. Treasure - Pearls: Understand the value and types of pearls, with a focus on Majorica's unique organic marine pearl creation process, rigorous quality controls, and 10-year warranty. Discover the materials used in Majorica jewelry. Work Shop - Production Process: Learn about the detailed steps involved in producing Majorica pearls and jewelry, from fusion and layering to polishing, assembly, and knotting, highlighting the scale of annual production. Lighthouse - Marketing: Discover Majorica's "Classic Meets Today" marketing strategy, aiming for universal appeal, and its brand presentation through visual elements and retail displays. Town - Sales: Explore Majorica's extensive global sales network, including over 1,000 points of sale in 70+ countries, and its significant online presence. Theater - Selling Manual: Focus on providing exceptional customer service, building trust, and creating an emotional shopping experience. Learn strategies to overcome common customer objections regarding style and perceived value. This program aims to provide participants with in-depth knowledge of Majorica's heritage, product excellence, and effective selling techniques.