CRA+
THE FUTURE OF CRUISE RETAIL TRAINING
WITH CRUISE RETAIL ACADEMY & FRNTLNE
WHAT IS CRA+?
Cruise retail training is the single most important element of your brand performance, and if we are honest, most of the time.... it sucks!
We are here change that. Welcome to the future of cruise retail training.
CRA+ is a truly innovative offering from us to help brands be ocean ready by improving their performance onboard and digitally efficiently and effectively.
We are building 2 offerings to help support brands optimize the sales performance of the frontline retail crew by creating long-lasting talent partnerships
Welcome to CRA+ ONBOARD and CRA+ DIGITAL.
CRA+ ONBOARD
Utilising our cruise retail expertise and regional freelance network, our goal is to support you increase sales by reaching more new & onboard sales staff, increase brand confidence, reduce travel costs, improve setup consistency and help you achieve maritime economies of scale.
CRA+ Onboard helps brands to improve sales performance onboard through face-to-face team training, auditing and sales visits ACROSS THE GLOBE by using our academy freelancers to represent your brand onboard.
Introducing our academy freelancers:
-
ex-cruise retail leaders
-
trained and supported by us and by you
-
providing them a stepping stone from ship to shore.
Deployed locally:
-
reduce travelling expenses
-
increase global coverage
-
local specialization to market
-
strengthen flexibility and consistency
-
combine visits between brands, reducing costs
Our goal is to allow your brand to reach the ships, locations and frontline teams that are difficult for you, to improve sales performance and onboard setup consistency.
NB. Freelancers are able to visit both ships and strategic land-based stores on your behalf (ie. resorts, downtown)
We focus on 3 key areas: Training, Auditing, Ambassadors
BUILT AROUND YOUR NEEDS
We can increase your cruise retail coverage, consistency and capability each season by using our trained and vetted regional academy freelancers to improve your brand performance in the cruise sector cost effectively. Our freelancers are located across the globe near to cruise ships, so will be able to visit onboard for the day or go sailing for you.
Our CRA+ Support hub allows our freelancers to give you feedback in real time and provide visit reports and follow-up actions back to you within 48 hours of training the onboard teams.
