CRA+
BE OCEAN READY
WITH CRUISE RETAIL ACADEMY
WHAT IS CRA+?
CRA+ is an innovative offering from us to help brands be ocean ready by improving their performance onboard efficiently and effectively.
Utilising our cruise retail expertise and regional freelance network, we offer flexible, cost-effective opportunities each season to consistently improve your brand's sales and experience directly onboard, providing immediate payback.
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We focus on 4 key areas: Training, Merchandising, Auditing, Selling
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FREELANCE NETWORK
Our CRA+ network comprises dedicated freelance professionals, meticulously selected and trained to represent your brand across a season, with expertise and integrity in any of the following areas:
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CRA+ TRAINERS: Delivering impactful product and sales training to onboard crew (day visit onboard)
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CRA+ AMBASSADORS: Representing your brand sales & training during sailing with passion and knowledge (cruise/s sailing)
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CRA+ AUDITORS: Providing objective insights into brand presentation, setup and sales performance (cruise sailing)
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CRA+ MERCHANDISERS: Ensuring optimal product display and visual appeal (day visit onboard)
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The benefits of our freelancers:
BUILDING A SEASON PLAN
Increase your cruise retail coverage, consistency and capability each season by using our trained and vetted regional academy freelancers to improve your brand performance in the cruise sector cost effectively.
