Welcome to the Cruise Retail Academy Product Knowledge Diploma, Level 1. This introductory level is the foundation of your journey to becoming a confident, knowledgeable retail associate aboard our ships — built for anyone joining our onboard shops for the first time, and for existing team members who want to strengthen the basics before moving on to specialist Level 2 categories such as jewelry, gemstones, and duty-free spirits. Over the course of Level 1, you'll build the core skills every great retail associate relies on: understanding the guest journey on a cruise ship, the fundamentals of exceptional customer service in a duty-free environment, and a broad introduction to the main product categories you'll be selling — from watches and jewelry to fragrance, spirits, and souvenirs. You'll also learn the essentials of how duty-free retail works at sea, including allowances, pricing, and the systems and standards that keep our shops running smoothly. By the end of Level 1, you should be able to greet and engage guests with confidence, describe our key product categories accurately, and explain the value of shopping duty-free onboard — setting you up to specialize further as you progress through the diploma. Each topic in this level combines short reading material with visual references and knowledge checks, so you can learn at your own pace and revisit anything you need before moving on.